Internet Marketing Assignment Example | Topics and Well Written Essays - 2750 words

Internet Marketing - Assignment Example 135-152). It emphasis on the use of ICT to facilitate faster transactions that help companies manage the complications of global business environments. It involves improvements in extranets and intranets. Internet marketing, (online marketing) refers to marketing and advertising techniques using the email and web to drive continuous sales through electronic commerce. It includes social media marketing, web marketing and email marketing (CHAFFEY, 2008 pp. 97-121). In addition, Internet marketing (online advertising) becomes effective when combined with other types of advertising like newspapers, television, radio, and magazine. Digital marketing is marketing that uses digital electronic gadgets such as tablets, cell phones, personal computers and smartphones to promote or market goods and services for smooth engagement with shareholders (SIEGEL, 2004 pp. 173-194). Platforms such as e-mail, websites and, and social networks are of importance to digital marketing. E- Commerce only involves the buying and selling of goods using electronic means. It also defines the exchange of properties and amenities or relocation of belongings or information, completed by electrical system, principally the Internet. It fascinates knowledge resembling to automated data interchange, internet promotion, program information assortment systems, catalog administration arrangements and stock series (SIEGEL, 2004 pp. 173-194). E-business involves selling products online while handling other company’s operations offline.It entails the use of informatics and statement mechanisms in the management of trade accomplishments. It prominence on the habit of ICT to enable quicker businesses that assistance companies handle the impediments of international business situations. It encompasses improvements in extranets and intranets. Internet marketing combines the technical and innovative feature of internet plus web-designing,